Industry

Computer Accesories

Client

ALU.KEY Inc.

ALU.KEY Branding

“the KEY to conscious comfort”

ALU.KEY is a computer peripheral brand that focuses on user comfortability and identifies with being environmentally conscious. Our brand brings a line up of computer peripheral devices (keyboards, devices, headphones, etc) that will foster healthy habits of prolonged computer use. These devices will be supplied and created with intentional sources of materials that were and can be recycled after the products life cycle. To decrease the carbon footprint, this brand will also source these materials from companies that can help meet climate goals and eliminate waste across the life cycle of our products.

Being Environmentally Conscious:

This KEY feature of being environmentally conscious allows us to design for the well being of the planet, but also for the people. We’ve had decades of computer peripherals being used by people though the issue still stands of user comfortability. We recognize the prolong use of computers in people daily lives, yet the awareness of long term effects of these devices on our bodies isn’t talked about enough. After research over the human body and it’s physical interaction with keyboards, mouses, and headphones alike. We seek to bring comfort in the design of our devices, through methods of intentional placement of keycaps, heights of the devices, etc, to bring satisfaction to our users. This is what our brand stands for, the comfort of the world, and the comfort of our users. “The KEY to concious comfort.”